We hope you're staying safe and healthy during these unprecedented times. We are open, continuing to ship orders and have implemented the below safety practices under the guidance of the CDC and US government. We are taking all necessary precautions to ensure our team members and customers health and safety. 

Order Fulfillment:

We’ve added extra precautions while filling orders and our team is practicing all CDC guidelines including frequent hand washing, wearing gloves and masks and sanitizing work surfaces constantly. We maintain a large inventory of merchandise and are able to fulfill and ship most orders same or next business day. 

Shipping & Delivery:

We are continuing to ship out orders daily. We know some deliveries have taken longer than expected during these times and we really appreciate your patience with shipping transit times. All orders are making their way out of our facility on time, but many shipping carriers are currently overwhelmed with the influx of packages and some have reported slight delays within their systems.

Exchanges & Returns:

We offer a 100% satisfaction guarantee and will continue to do so, along with processing exchanges and returns as usual. We want to be as accommodating as possible and are extending our returns policy to accept unused and unworn merchandise up to 90 days from receipt. Please check our returns page for more information. 

As always, please reach out to our customer service team via email at with any questions about your order, product availability or any other questions you may have. Our customers are of the upmost importance to us and our team remains dedicated to offering the best possible service to fulfill all your watch band needs. 

We appreciate and value your continued support of our business!
-The AWB Team

In The Meantime... 

we have some exciting new products in the works that will be introduced this year! For now, check out:

Watch Band Measuring Quick Guide

How To Find Your Watch Band Size

Watch band or watch strap size is determined by the width of the band end that attaches to the watch. If you already have a leather band for the watch in question, you can check the back to see if it has a size imprint, shown in millimeters. Otherwise, you will need to find the lug width (distance between the inside of the lugs on the watch head). You can easily measure it yourself in one of the below three ways. 


measuring watch band width

Rounding: Rule of thumb for a replacement watch band is that it’s better for the watch band to be tight rather then loose. If you need to round your measurement, rounding up is usually your best bet. A leather, rubber or nylon watch strap can be slightly flexible to fit.

Watch Band Conversion Chart (Inches to Millimeters): 
1/4" 5/16" 11/32" 3/8" 7/16" 15/32" 1/2" 9/16" 19/32" 5/8" 21/32" 11/16" 3/4" 25/32" 7/8" 15/16" 1" 1 1/8" 1 3/16"
6mm 8mm 9mm 10mm 11mm 12mm 13mm 14mm 15mm 16mm 17mm 18mm 19mm 20mm 22mm 24mm 26mm 28mm 30mm

Watch Band Conversion Chart (Inches to Millimeters): 




NOTE: Before printing, uncheck any “fit to page” or scaling options in order for the gauge to print accurately to size. 


How To Find Your Watch Band Length


Method 1: Measure An Existing Strap that fits your watch with a ruler to determine the length. When measuring, only measure the material parts of the strap, do not include the buckle.

Method 2: Finding Length From Scratch
1) Find yourwrist size by wrapping a tape measure or a piece of string around your wrist. Mark where the two ends meet then lay the thread out flat on a ruler and measure the distance. Find your watch head size by using a ruler or check the manufacturer for information.

2) Minus yourwatch head measurement from your wrist size measurement. This will give you the total watch band length needed.Important Note: Not all watch bands are manufactured in every length, and most metal watch bands are adjustable, so choose the size closest to your size or go longer.


Still have questions? View our full length measuring guide by clicking on the link below.